Search Engine Optimisation (SEO) is an essential element of brand growth and should definitely be part of your marketing strategy.
To put it simply, Search Engine Optimisation is a series of tricks you can perform to push your website link to appear higher up on search engine results pages (SERPs).
When it comes to keywords, you want to ensure that your keywords are included in the following areas of your website:
Utilise Google’s free software to find long-tail keywords. If you start a search on Google, it will auto-suggest words and phrases which can complete your search – this is a great way to discover where you are missing out on service offerings, keywords, and ideas for your business. This technique works on Wikipedia, and even Bing, too.
Another piece of software you could use to discover searches that are related to your business or trending is Google Trends – which summarises the popularity of top search queries in Google Search across various regions and languages.
A lot of people are led to believe that because keywords are an essential element of ranking on search engines, you should put hundreds of them in wherever possible. However, this idea actually incorrect. Keyword stuffing is the overuse of certain keywords, which can lead to a negative ranking effect on your website. This was something you could get away with doing many years ago, but due to Google’s constant updates and requirements for rank increasing, it has become a technique that can have a detrimental effect on your website.
In this day and age, it isn’t as easy as including your main keywords on your site to start ranking. Instead, you now need to add synonyms and other keywords which are related to your product or service.
If you do a google search of your service, take a look at the bottom of the search page at the other suggested content it provides you links to. By incorporating some of these other keywords or pieces of content into your page, it can optimise your page, therefore allowing you to reach a wider audience.
To avoid a bad bounce rate, and up engagement time on your websitem, it is essential to include content on your pages which will keep users on your site.
A few ways to keep people engaged, is to post content such as Videos, Podcasts or even Infographics. One issue with content such as these, is that Google struggles to understand what they are. It isn’t able to understand what is in the video, or jpeg image because it cannot index these. Therefore, it is crucial that alongside this content, you write content which explains or relates to it.
Zombie pages are those that receive little to no traffic and have an impact on the website’s search rankings.
Companies should undertake SEO audits on a regular basis to increase the ROI of their SEO efforts and boost their site’s search ranks. Marketers should discover and eliminate zombie pages while doing site audits. Eliminating these non-traffic-generating sites can assist businesses in lowering bounce rates, increasing conversion rates, and increasing click-through rates.
To keep your website up to date, cleaning up obsolete information should be part of your content maintenance process. If you don’t read over your previous postings on a regular basis, you’ll run into problems sooner or later. You risk displaying erroneous information to visitors or harming your own rankings by having too many pages about the same issue, increasing the likelihood of keyword cannibalization, which is difficult to detect and repair afterward. Hence, prune your material on a regular basis and determine whether to update, combine, or eliminate.
Your article will not rank if it lacks links! With an effective internal linking strategy, you can demonstrate which material is linked and which of your pieces is the most helpful and important. If you follow the rules in this piece, both Google and your users will have a better understanding of your site, increasing your chances of ranking.
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