There are actually endless forms of content marketing; unfortunately, we are unable to list every one here. In this post, we will try to give you an idea of what content marketing is and how it is used to boost brand growth. Once you enter the realm of content marketing, you’ll unintentionally find yourself creating examples from your surroundings. Below, we have listed a few examples to get your creativity flowing. 

Infographics: These usually consist of graphics that include analytics, figures, charts, graphs, and sometimes more. Infographics are great for quickly and visually displaying data, which can circulate around the web for years. If you are in need of some infographics being created, we are here to help; see our Graphic Design page. 

Web Pages: Content marketing is one of the most significant ways to acquire new consumers. One of the most important factors Google considers when determining how and where to rank a website is the creation of fresh, unique material on a daily basis. Google specifically measures how relevant your material is. Of course, the user also needs to land on relevant content to the search query they originally put in. Take advantage of our Website Creation services today

Podcasts: Podcasts are a great option to captivate a different audience. Podcasts are useful because you can take them with you everywhere you go. Even when people are occupied, it’s still an option to have it playing in the background, meaning you are still present. It’s a no-brainer! Podcasts also have the potential to increase sales of physical books and course sign-ups if you have any available. Hearing a person behind the brand speak can also have a positive impact on brand loyalty.

Videos: Did you know? Video content accounts for 11% of all material published to Facebook and receives 8 billion views each day – and that’s before we consider Facebook Live and its Story features. People love watching videos because they are accessible, entertaining, and often educational. This material is interesting for customers, and by incorporating it on product and service pages, you can dramatically increase conversions and purchases. 

Books: The great thing about having an online presence is that, without realising it, you will already have endless content to recycle and repurpose for use within a book. Some examples of these are social media posts, blogs, newsletters, podcasts, and more, all of which can be compiled and organised into the format of a book. 

Emails: Emails are a brilliant option to use for content marketing because they are cost effective. Email marketing is substantially less expensive than other kinds of marketing. There are no fees for advertising, publishing, or media space. Secondly, email lists are permission based, so your email lists will consist of people who actually want to see content you send out and are likely to interact with your business. On top of all this, emails are far more eco-friendly than printed marketing collateral. 

Testimonials and reviews: Testimonials are an excellent resource for including on your website and other content marketing tools. This assists in developing an emotional connection with your potential consumers as well as the trust and credibility required for that all-important conversion.

Lead Magnets: A lead magnet is a free resource that entices potential buyers to click on your link. This free material encourages users to sign up for your email list and eventually become paying clients. As a result, lead magnets are one of the most significant components of your content marketing plan.